We've sat onyour side of the table

Ex-inhouse iGaming team turned boutique agency. We build influencer campaigns the way an internal team would — cutting what doesn't work, scaling what does, without the back-and-forth that wastes everyone's time.

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Why we're different

Small on purpose

We work with a limited number of partners to ensure performance and focus. Our team comes from the client side — we used to brief agencies, review mediaplans, and chase results from inside online casinos. We brought that expertise into Betonad, so we can speak with you in the same language you do.

1
Creator Sourcing
We've reviewed enough mediaplans from the client's seat to know which creators actually convert — not just which ones look good in a deck.
2
Campaign Execution
Clear updates, no chasing, no surprises when the invoice lands. The kind of agency experience we wished we had back when we were on the product side.
3
Performance Tracking
CPA, FTDs, ROAS, etc. — we'll pull the numbers and analyse them ourselves, so you don't have to ask.
4
Scaling
Once something works, we cut what's underperforming and put the budget behind what's actually making you money.
Case Studies

Results that
speak for themselves

Tier 2 market
Scaling acquisition through multi-creator strategy
Challenge
Low conversion rates and high acquisition friction in highly competitive Tier 2 market
Solution
Activated 140+ creators
Continuous testing and rotation
Focus on repeat collaborations with top performers
200%
ROAS
3,766
FTDs
$451K
Spend
$903K
Revenue
$120
Avg CPA
Optimization
Cutting underperformers, scaling winners
Challenge
Client was already running influencer campaigns with a low baseline ROAS of 54%
Solution
Audited creators & traffic quality
Tested fast, validated performance
Optimized funnel, offers & budget allocation
x2
CPA Reduction
$38
Avg CPA
+56%
ROAS Increase
40
Creators
33%
Redeposits
Market entry
Market entry through influencer-led launch
Challenge
Enter a new market with no proven creator base and validate acquisition within 5 weeks
Solution
Local creator sourcing & onboarding (IG, TikTok)
Small-batch testing to validate winners
Adapted messaging & amplified top performers
250+
FTDs in first month
$30
CPA
15+
Creators onboarded
Tier 1 market
High-ROAS acquisition via 4 Instagram Stories
Challenge
Validate influencer performance in a regulated Tier 1 market
Solution
Partnered with a 1.1M Instagram creator
Focused on high-conversion story placements
Activated untapped audience
524%
ROAS
435
FTDs
$50
CPA
Reactivation
Streamer-led campaign + cash giveaways
Challenge
Re-engage inactive users while simultaneously acquiring new players
Solution
Partnered with local streamers
Designed a high-impact cash giveaway campaign
Combined reactivation with acquisition
150%
ROAS
18%
User Reactivation
+35%
Total Deposits
Let's Talk

Tell us what
you're trying to scale

Influencer marketing isn't magic — results come through expertise, testing, and knowing what to cut. We've done this enough times to make working with an agency actually painless.

hello@betonad.com